Top 10 CRO Experts in 2026

Laja started what's now Speero back in 2011 (originally under the CXL name); the agency has since delivered results for hundreds of brands, including Cisco, MongoDB, Codecademy, and ADP. In 2016 he spun off CXL into a standalone marketing-education platform used by teams at Google and Cisco, and in 2020 the agency rebranded from CXL to Speero. He's since built Wynter, a B2B message-testing platform that has grown past $2M in annual revenue with customers including Drift and Unilever.

Goward founded WiderFunnel in 2007 and has worked with Google, eBay, SAP, HP, Electronic Arts, and Dollar Shave Club, with reported results improving marketing performance by up to 400% for some clients. His 2013 book, You Should Test That!, became a category standard, and he's personally spoken at more than 300 industry events. He also co-founded Go Group in 2010, a CRO consultant network now 250+ members strong.

Wolf founded GetUplift in 2016 after co-founding an earlier CRO agency, Conversioner. GetUplift's client list includes Bitly, Amplitude, Sprout Social, and Mercedes, and one published case study reports a 172% increase in signups from a client's highest-value pages after applying her Emotional Targeting Framework — which she's taught on stages including Google and MozCon.

Aagaard has worked full-time in conversion optimization since 2008 — 18 years — building his reputation through ContentVerve before joining Unbounce as Senior Conversion Optimizer. In one widely cited public test breakdown, a copy and framing change he implemented produced a 400% increase in conversion rate on a donation flow. He now works as a senior CRO consultant and keynote/public-speaking coach.

Gilis co-founded AGConsult in 2001 — 25 years in usability and conversion optimization. The agency has moderated 3,500+ user tests and run hundreds of A/B tests for clients including Carglass, Suzuki, and Yoast, the last reportedly doubling in revenue within a year of the engagement. Gilis has been ranked #3 globally on PPC Hero's list of most influential CRO experts, and AGConsult trains 1,000+ people a year across 23 countries.

Sullivan has spent 20+ years across UX, analytics, and experimentation, running his consultancy Optimise Or Die since 2016 after over a decade doing hands-on CRO for Google, Amazon, Spotify, Lego, ASOS, and John Lewis. He's worked with 500+ companies in total and has publicly reported driving billions of dollars in incremental revenue across his client base. He's a two-time Experimentation Elite Awards winner.

Wiebe founded Copyhackers in 2011 after coining the term "conversion copywriting," running it for 15 years and serving thousands of founders, marketers, and copywriters. Her client list includes Canva, Prezi, BT, and Glowforge. She's widely credited as the person who turned website copywriting into a testable, optimization-driven discipline rather than a purely creative one.

Ekman founded Conversionista in 2010, building what the agency describes as the Nordics' #1 conversion optimization consultancy over 16 years and 1,000+ client collaborations, with clients including Spotify, IKEA, Telia, and ICA. He also organizes Conversion Jam, one of Europe's largest dedicated CRO and experimentation conferences.

Ash co-founded SiteTuners in 2002 and, over roughly two decades, helped it grow to 850+ clients including Google, Expedia, Facebook, Cisco, and Coach. His book, Landing Page Optimization, has sold 50,000+ copies, been translated into six languages, and is considered a foundational text in the field. He's spoken at 200+ events across four continents and was named a Top-10 Online Marketing Expert by Forbes.