Essential GA4 Metrics Every Shopify Ecommerce Store Must Monitor
As a Shopify merchant, you’re aware that each click, each cart add, and each conversion directly affects your bottom line, as a Shopify merchant. Good ecommerce tracking isn’t something you can go without – it’s essential to growing your business. Google Analytics 4 for Shopify, which is based on Google’s event-driven data model, allows you […]